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Tuesday, I discussed how to make AI edit your content better than $3,000/M editor. If you missed it you can read it here before going forward.
A few weeks ago, I had a chat with one of my subscriber, Sheela.
She shared her biggest struggle: staring at her laptop screen… blank. Again.
She’d just spent 3 hours writing a solid LinkedIn post about client boundaries. It performed well—great engagement, people loved it.
But now she needed the same message repurposed for:
Weekly newsletter
Instagram caption
Facebook post
YouTube script
Twitter thread
Pinterest description
TikTok hook
Email to her list
Eight new formats. 30–45 minutes each. Another 6+ hours of work—just to say the same thing.
Sound familiar?
You create one great piece of content. It hits. People respond. You know it’s gold.
But then the hamster wheel starts—different platforms, different tones, endless rewrites.
Options?
❌ Spend your whole week rewriting it
❌ Copy-paste everywhere (and watch engagement die)
❌ Skip platforms entirely (and miss potential customers)
Here’s the crazy part:
You’ve already done the hard work—found the angle, crafted the message, proved it works.
The problem now? Format multiplication.
Enter AI…
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Most people spend hours rewriting the same post for different platforms. AI can do it in minutes—and make each version native to where it’s published.
The Content DNA Method
Extract the DNA – Feed AI your best post and have it analyze why it worked (message, hook, pain point, CTA).
Adapt for Each Platform – Ask AI to rewrite for newsletter, Instagram, YouTube, Twitter, etc.—optimized for tone, format, and audience.
Quality Check – Confirm it feels native, keeps the core message, and hooks attention fast.
Example: A LinkedIn post about setting client boundaries turned into…
A personal newsletter story
A punchy Instagram caption
A Twitter thread
A YouTube script intro
An email subject line and opener
You might also like our other awesome AI Tools and guides:
Why This Works
Traditional repurposing = 4+ hours, watered‑down content.
Content DNA method = 5 minutes, platform‑specific pieces.
Same idea, 8x reach.
Start with one winning post, run it through this process, and watch your content multiply.
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Final Words
Here's what to do now:
Find your best-performing piece of content from the last month
Copy the Content DNA extraction prompt above
Run your content through the process
Pick 3 platforms and multiply it
Watch the results
Start with just 3 platforms.
Once you see how powerful this is, you'll want to multiply everything.
Try this today. The time savings alone will shock you.
And your audience will think you're creating custom content for each platform.
Because in a way, you are.
Talk soon
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