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Hormozi's AI advice nobody wants to hear

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Heyy

Something has been sitting with me since last week and I want to share it with you today.

I was watching a video by Alex Hormozi. You probably know him. The guy who built and sold multiple companies and now runs Acquisition.com. He said something that stopped me completely.

He said: "AI will never be worse than it is right now."

And I just sat there.

Because I remembered exactly where I was two years ago. I had just switched industries again, for probably the fourth time in my career. No clear direction.

No specialization. Just this uncomfortable feeling of being perpetually behind everyone else.

Then AI exploded. And suddenly it was not just about being behind other people. It felt like I was about to be replaced by something that never sleeps, never complains, and works at a fraction of the cost.

I genuinely panicked. For a few weeks, I stopped building. I just watched. Read articles. Convinced myself I was "researching."

I was just scared.

Here is what actually snapped me out of it.

Hormozi said the reason most people do not adopt AI is not because it does not work. It is because of short-term thinking. The short-term cost of learning something new feels painful. So people delay. And delay. And delay.

He put a number on it: 20 hours. That is all it takes to become proficient in any new skill. But most people delay the first hour for years.

I had been delaying for months.

So I did what he suggested. I took a weekend. I sat in front of my screen and I just started. Not reading about AI. Not watching more videos about AI. Actually using it. Breaking things. Figuring it out.

By Sunday evening, something had shifted. Not the tools. Me. My understanding of what was actually possible had completely changed.

It was like I had been standing outside a building reading descriptions of what was inside, and I finally just walked through the door.

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The insight from Hormozi that changed how I work

Hormozi's big idea in this video is this: most people are still thinking in roles. I need to hire an editor. I need a marketer. I need a content person.

The new way is to think in workflows. Instead of asking "who do I need?" start asking "what are the five to ten actual tasks this person does, and which of those tasks could live inside an automated workflow?"

That reframe changed everything for me. Because when I looked at my own work that way, I realized I had been protecting habits, not skills. I was doing things manually because I had always done them manually. Not because manual was better.

He also said this: "If you are not automating your own job, you are missing the boat."

Not your competitors' jobs. Not your team's jobs. Your own.

The people who survive the AI shift are not the ones who fight it or fear it. They are the ones who use it to make themselves ten times more valuable, and then position themselves as the person who can do that for others.

Here is how I applied this, and how you can too

I did exactly what Hormozi described. I wrote down every single task I do in a day, at the most granular level. Not "I make content."

More like: I research a topic. I draft an outline. I write a first draft. I edit for tone. I format for email. I schedule. I write subject lines.

Seven separate tasks. Each one is a workflow.

Then I took the first one and said to the AI: help me automate this. It gave me a list. I did the first thing on the list.

Got stuck. Screenshotted my screen, pasted it in, and said "what do I do now?" It told me. I kept going.

That loop, over and over, is the whole game. There is no secret beyond that.

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Your action for today (steal this):

  1. Write down every task you do in a day, not roles, actual tasks at the smallest level.

  2. Pick the first task. Paste it into Claude or ChatGPT. Ask: "help me automate this, what steps would I take?"

  3. Do the first step it gives you. If you get stuck, screenshot your screen and paste it in. Ask "what do I do now?" Repeat.

  4. Do this for 20 hours total. That is one weekend. That is all it takes to cross the line from observer to operator.

The people who are going to win are not the ones who are the smartest or the most experienced.

Hormozi said it plainly: in game theory, the most flexible system survives. This is business Darwinism. The ones who adapt are the ones who make it.

You are already reading this. You are already ahead of most people who still have their head in the sand. The only thing left is to start.

Start this weekend. Twenty hours. That is your only job.

Talk soon, Stay curious,

CoolDeep AI
Helping you stay ahead with AI & productivity

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P.S.S. That Hormozi video is long but worth every minute. His core point: you are not competing against AI. You are competing against humans who use AI. As long as that is the game, you can win. But only if you actually show up and play.

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