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4 levels of AI. Most people are stuck on level 2.

Capable, adaptive, transformative. Where are you on the ladder?

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Hey

I asked my dad a question last month that has been stuck in my head ever since.

He was a programmer in the 90s. I was online when I was 8 years old. So I asked him how long it took the companies he worked at to adopt email. He said a long time. I pushed him. How long is a long time. He said 5 years.

Five years to adopt email!!!

That broke my brain a little. Because back then the internet was new and weird and most people did not trust it. Today the situation is different. You are holding infinite intelligence in your hand and it is already working.

You cannot afford to wait 5 years. If the person sitting next to you is compounding at 10x and they do it for 12 months, they are gone. You will never catch them.

So I want to give you a simple map today. There are 4 levels of AI adoption. Most people are stuck on level 2 and do not even know there are two more floors above them.

Let me walk you up the building.

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Level 1: Unacceptable

This one is obvious. You are not using AI at all.

No ChatGPT. No Claude. No Gemini. Nothing. You are doing every task by hand the same way you did it in 2019.

There is no judgment here, but there is no future here either. If this is a teammate, this is the person you have to worry about. If this is you, the good news is the next level is one tab away.

Level 2: Capable

This is where most of the world lives right now.

You open ChatGPT or Claude. You ask it questions. You use it to search, to draft an email, to summarise an article. You believe in it a little. It saves you a few minutes here and there.

This is good. This is real progress. But here is the trap. Level 2 feels like the destination. It is not. It is the front door. You are talking to one tool, one question at a time, and then closing the tab. You are getting maybe 5 percent of what is actually available to you.

The reason this matters is a number that should bother you. Only 9 percent of companies are actually scaling with AI right now. The other 91 percent are sitting at level 2, poking at ChatGPT, calling it transformation. Almost nobody is shipping. That is not a technology problem. The tools clearly work for some people. It is an implementation problem. And implementation is exactly what the next two levels are about.

Level 3: Adaptive

This is where it stops being a chatbot and starts being a system.

At level 3 you are not asking one off questions anymore. You are building end to end workflows. Let me make that concrete, because the phrase sounds bigger than it is.

An end to end workflow is just three steps. A human gives an input. The AI does the thinking in the middle. The human reviews the output. That is it. Most of the work you do every day is already a workflow like this. You are just doing the middle part by hand.

Once you see that, you start stacking these workflows together. And when you stack enough of them around one job, you get a specialist agent.

One agent that is good at SEO. One that is good at email. One that is good at ad creative. You stop using a generic assistant and you start building specialists that go deep in one area.

The shift in how it feels is enormous. One person we work with described going back to normal work after this as drinking soup with a fork. It technically functions. It just does not work. Once you have specialist agents running your repeat tasks, doing it the old way feels exactly like that.

Level 4: Transformative

This is the top floor. This is closed loops.

For most of history we humans worked in open loops. Hey Bob, how is that report going. Hey Mike, how are the paid ads doing. Hey Anna, where are we on the creatives. Constant checking in. Nobody enjoys it. Nobody wants to be chased and nobody wants to do the chasing.

A closed loop removes the chasing. It is a set of tasks where agents do the work, check each other, and improve over time without you standing over them. You point a human at the top to manage the loop, and the loop runs.

Here is a real example of what that looks like. You can now tell one agent to look at your ad account, double down on the creatives that are working, spin up 200 variations of them, and kill the campaigns that are dead. Work that used to take 2 weeks gets compressed into about 2 seconds. That is the whole game. You are not saving time anymore. You are compressing it.

So the org chart of the future is simple. Humans at the top. Specialist agents below them. Closed loops connecting the agents. If your team is built that way, it compounds. If it is not, it stalls.

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How to actually climb. Three moves by Friday.

Theory is nice. Here is what to do this week.

First, pick one workflow that repeats every single week and gives you the largest return. You know what it is. The annoying thing you do every Monday. That is your first target.

Second, map it as the three steps. Human input. AI thinking. Human review. Write it down literally like that. Most people skip this and that is why their AI use stays stuck at level 2.

Third, build that one workflow and run it for a week. That is the light bulb moment. Once one repeating task runs without you, you will never look at AI as a search box again. Then you build the second one.

You do not need a course. You do not need to be technical. I am not technical and I just like nerding out on this stuff.

The people winning with AI right now are not smarter than you. They are just earlier than you. They started before they felt ready.

The brain you build for yourself first is what you eventually hand to your whole team. One human plus five agents is a 10x team member. Maybe more. But it starts with one workflow, this week.

Start climbing. You are closer to level 4 than you think.

Stay curious, talk to you tomorrow.

Stay curious, talk to you tomorrow.

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